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David O’Reilly – Film Maker
Aoife Dooley – Writer, Illustrator, Comedian
Steve Doogan – Artist and Illustrator
Donal Moloney – Filmmaker and Photographer
Jeffrey Lewis – Songwriter and Comic Book Artist
The Photographer – who refused to play it safe

AOIFE DOOLEY – WRITER, ILLUSTRATOR, COMEDIAN

SNARE Branding Creative Director Jerry O’Dwyer’s conversation with award-winning Dublin illustrator, author, and comedian Aoife Dooley. They dive into the creation of her latest animated TV series, the success behind her bestselling books, and the ways autism has shaped her creative lens and unique thought process. A candid and inspiring look into the mind of one of Dublin’s most original creatives.

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FILM MAKER – DAVID O’REILLY

Gain fascinating behind-the-scenes insights by tuning into SNARE Branding Creative Director Jerry O’Dwyer’s conversation with acclaimed filmmaker and location scout David O’Reilly. Having collaborated with some of cinema’s biggest names, David also discusses his award-winning film, Kubrick by Candlelight.

Explore more of David’s work at www.kubrickbycandlelight.com.

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Artist and Illustrator – STEVE DOOGAN

Ready for some candid creative talk? SNARE Branding’s Creative Director, Jerry O’Dwyer, sits down with acclaimed artist and illustrator Steve Doogan. Tune in as they unpack everything from making stuff and pulling off art pranks to dealing with fear, failure, and life in general.

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FILMMAKER AND PHOTOGRAPHER DONAL MOLONEY

In this episode of How Are Things, SNARE Branding’s Creative Director Jerry O’Dwyer sits down with acclaimed filmmaker, documentarian, and photographer Donal Moloney.

Donal reflects on his creative drive, the career-defining passion projects close to his heart, and how he consistently stays inspired to tell stories that resonate. From Quattro Colori, his visually arresting portrayal of Florence’s ancient traditions, to Martin, a moving look at happiness and resilience on the streets of Dublin, Donal’s work highlights a rare gift for human connection through the lens.

Tune in for a candid exploration of creativity, visual storytelling, and the pursuit of artistic passion.

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Conversation with Jeffrey Lewis

In this episode of How Are Things?, SNARE Branding Creative Director Jerry O’Dwyer sits down with cult musician, comic book artist, and storyteller Jeffrey Lewis.

Emerging from New York City’s Lower East Side antifolk scene, Jeffrey has built an eclectic career defined by razor-sharp wit, dark humor, and introspective candor. Jerry and Jeffrey explore how his work weaves together music and visual art—from the influence of figures like Daniel Johnston to his autobiographical comics, album sleeve art, and deep appreciation for works like Watchmen. Along the way, Jeffrey reflects on life as a touring artist and how his local surroundings, from Williamsburg to the FDR Drive, continue to fuel his distinctive blend of self-deprecation and social commentary.

Whether you know him through his songs, his collaborations with artists like Kimya Dawson, or his hand-drawn comic strips, this conversation offers a compelling glimpse into an uncompromising creative journey.

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Oliviero Toscani: The Photographer who refused to play it safe

Oliviero Toscani was born in Milan in 1942, surrounded by a world of art and photography. His father, a respected photojournalist, introduced him to the power of pictures at an early age. Later studying photography at the Kunstgewerbeschule in Zurich, where he learned to use his camera to question ideas and inspire change.

His big breakthrough came in the 1980s when he started working with Benetton. He completely changed advertising by creating bold, thought-provoking campaigns. Instead of just selling clothes, Toscani used his ads to highlight major social issues like AIDS, racism, war, and inequality. One of his most memorable ads featured a dying AIDS patient, while another showed three human hearts labeled “white,” “black,” and “yellow.” These images sparked conversations all over the world and showed his fearless dedication to addressing tough topics.

What makes Toscani different is his strong belief that advertising can do more than sell—it can make people think and change society for the better. Instead of focusing on products, he used his photography to tell powerful stories and challenge people to see the truth.

Even though Toscani’s work is brilliant, it hasn’t always been accepted. Some of his ads were banned in certain countries, and his partnership with Benetton ended after a controversial campaign about the death penalty. Despite these challenges, he proved that taking risks is necessary to push boundaries and make a real difference.

Toscani’s story shows how creativity and courage can reshape industries and start important conversations. His work is a reminder that art has the power to change the way we see the world. He died Jan 13 2025. May he fly high.

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