Homewear specialists Harvey Norman' approached us as they wanted to launch their own range of scented candles. While they had a manufacturer, they did not currently have a trading name, brand look, or packaging. After much research into what is a very saturated area, we provided many naming options, and we finally agreed on 'wick & wish'. The next step was to bring the chosen brand name to life in an eye-catching way. Using the W&W as a motif, the packaging could interact with other units within the brand and create a striking visual shelf presence from across an expansive showroom.
