Naming and identity design for IAPI and IFI. Their collaborative event was for anyone involved in Irish advertising - past or present. Out chosen name 'RE-STORY' reconnects us with the creators and producers of the seminal work that shaped the foundations of the Irish advertising industry and map the creative milestones that has led to where it is today.
From a treasure trove of 2000 rolls of film salvaged, catalogued and painstakingly restored by the IFI Irish Film Archive Team. A unique opportunity now exists to view classic advertising for iconic brands from an era when Irish advertising agencies and production companies were enjoying a new self-confidence in expressing the aspirations of the nation.
The IFI Irish Film Archive's conservation processes resulted in the creation of this important advertising archive safeguarding this legacy for the generations to come.
